“Holistic health is an approach to wellness that simultaneously addresses the physical, mental, emotional, social, and spiritual components of health.”
Holistic healthcare is the fundamental principle that motivates most wellness practitioners. Through this lens, many believe that a patient’s illness is merely the physical manifestation of a deeper, multifaceted imbalance. When a practitioner evaluates a patient’s unique human experience and recommends subtle adjustments in lifestyle, ritual, diet, and exercise, the outcome can be profound.
You can create this well-rounded patient experience not only with the quality of your care but within the framework of your company ethos and brand identity.
When a new or existing patient interacts with your brand, you want to create a seamless flow from the moment they walk through the door, to the moment they leave. But what if there was a way to extend your brand reach beyond clinical visits and into your patients' everyday lives? By selling private label supplements you reinforce your therapeutic protocols while adding a powerful component to your holistic healthcare package: a physical good that represents your brand every day.
Now, when a patient receives your care, they will have the option to purchase your recommended supplement blends at the end of their visit. By offering your patients high-quality supplement formulations targeted to their specific health goals, you have enhanced patient engagement, earned brand dedication, and strengthened your holistic approach to healthcare.
Your Moment of Zen
You have achieved a pivotal moment in your company's growth. You have successfully generated a holistic brand experience. Consumers today are looking for more than just a cute logo and tag line, they are seeking experiences that ignite their senses:
“[Brand identity] is about crafting a personality that amplifies the core elements to your brand's DNA. Today, the most magnetic brand identities scale across digital platforms, IRL (in real life) experiences, and even naturally converse with real customers." 2
It’s an easy shift. You already recommend dietary supplements to support your patients’ health and wellness goals. With private label supplements, instead of sending patients away to purchase supplements elsewhere, you can sell your branded formulas right at your clinic. Creating your own supplement line is easy when you work with Western Botanicals. You choose your supplements from our comprehensive catalog of preformulated blends, upload your logo and brand design, and we will do the rest!
Elevate your patients’ experience and build brand recognition by selling your own branded supplements. You'll enhance your clinic's look and feel by lining your shelves with supplements that match the aesthetic of your brand. This strategic branding throughout a space subconsciously reinforces your brand and builds trust.
Designing Your Brand Package
You can streamline the development of your newfound brand identity by working with a graphic designer. Developing a brand identity package - which includes components such as your vision, mission, logo, primary and secondary colors, company voice, typography, design templates, and more - is easy and affordable when you use freelance apps like Upwork and Fiverr. These are reputable platforms for safely finding, hiring, and paying for many types of services.
If you feel up for the task of designing your own branding, try using a design platform like canva.com. This is an amazing web-based design tool that has thousands of open-source images and pre-designed templates that can be utilized across all of your marketing channels.
Now that you have the full picture, let’s review:
- If you haven't yet, start identifying and reinforcing the individual components within your practice that contribute to your patients’ holistic healthcare experience.
- Incorporate your own private label supplement line to reinforce your therapeutic protocols and elevate your holistic model of care.
- Don’t miss this opportunity: fortify your holistic healthcare model by developing your unique brand identity package with the help of an experienced designer.
- Start seeing an increase in patient retention, positive word of mouth, and brand dedication, all with the added bonus of increased profitable income.
Here are some helpful resources for developing your brand identity from the HubSpot article Brand Identity: How to Develop a Unique & Memorable Brand in 2022
The 6 key elements of a strong brand identity
1. The “Face” of your business
Your logo carries more weight than you think. This is the face of your brand, the first and last impression that set you apart from everyone else. Make it count.
2. Credibility and Trust
"There is a certain design aesthetic that allows even startup brands to have the same subconscious familiarity as the market leaders.”3 Investing in the design of your brand identity immediately elevates your company to a new caliber of market credibility.
3. Advertising Impressions
Whether in print or online, having a strong brand identity automatically improves the impressions your advertising campaigns make on your patients and consumers.
Your Company's Mission
Keep it simple, and connect it to your core values as a healer and community asset. Let your unique self shine through, after all, you are at the epicenter of your brand.
Generating New Customers and Delighting Existing Ones
Your unique aesthetic, reinforced by your brand identity package, will attract people who are in alignment with your core values. " A good product generates customers, but a good brand generates advocates.”4
How to Create a Brand Identity
- Research your audience, value proposition, and competition.
- Design the logo and a template for it.
- Integrate language you can use to connect, advertise, and embody on social media.
- Know what to avoid.
- Monitor your brand to maintain its brand identity.
Use private label products as a way to elevate your brand, enhance your holistic care protocols, and cushion your profit margins.